Videopunk

Anarchy in Web-TV

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Wenn alle Dämme gebrochen sind

Im Englischen steht die Aussage "slippery slope" für das sichere Zusteuern auf eine Krise. Derzeit tobt in den USA unter den Zeitungs-Videojournalisten eben jene Debatte, inwieweit Bewegtbildjournalismus im Netz eine Zukunft hat. Und der Journalismus im Allgemeinen.

Angefangen hat alles mit einem Posting von Cyndy Green in der Yahoo-Gruppe "NewspaperVideo".

Hate to tell ya guys, but this is the first step down a slippery slope. Try what you want? Make news fun? TV news began that slide back in the early 80s...look where they are now. Do it for a paying client? Are you news people or video producers? Make up your minds. I've seen enough disparagement of TV news and TV news photographers on this site that I wince. You are now taking the same road they did with the same concerns...and yet you are able to explain it away. And it isn't always the photog who makes the final decisions - your bosses may be doing this in the name of "ratings.

Was sich anschließt, ist eine Diskussion über die Zukunft von Bewegtbildern im Netz.

Chuck Fadely:

For the third of the industry that is out of work and now freelancing, they're producers first, doing what the client wants.  Your first obligation is to feed your kids.

 

For the rest of us still employed, I hope we adhere to our personal standards.  It's important.
Eben jene ethischen Standards sind laut den Diskussionsteilnehmern stark gefährdert. Michael Rosenblum berichtet aus seinen Jahren als News-Produzent in den 80ern. Statt Lehrerstreik in Buffalo gibt es in letzter Sekunde Immigranten-Tränen in Florida. Golfclub und Spa für den (nicht genannten) Star-Moderator inklusive.

Was die Diskutannten befürchten: Eben jene Fehler, die die US-Medien in die größte Akzeptanzkrise ihrer Geschichte geschluddert hat, wiederholen sich nun online. Stirbt der Journalismus und macht Platz für gut bezahlte Gefälligkeitsdienste?

Cyndy Green:

I guess the big question is - are we doing this for truth, justice, and the American way. Are we doing it because it matters? Are we doing it so that American citizens can be better informed so that they can make intelligent decisions? Or are we doing it to keep bread on the table?

Chuck Fadely blickt nach vorn:

Journalism will come out of the ashes of mainstream media like a phoenix. Yes, we're all dressed in black for the funeral at the moment. The shovels haven't filled the grave yet. But soon, we'll have a wake, lift a toast to newspapers, remember the good times, and then join the village raising the next generation.

Die Frage nach der Refinanzierbarkeit von journalistischen Videos kommt aus Dänemark von

I find it difficult to persuade my editor in charge to keep making video
for the website, as long there isn't a usefull business model.
Auch Chuck Fadely hat keine Antwort:

We're handicapped because our ad sales people don't know how to sell video, nor do we have a mechanism for an advertiser to get ads produced. On the other hand, broadcast local TV is imploding and there would seem to be an opening to pick up a little of what they're losing. But at this point the video side of things is in the same boat as the rest of online... there's more audience than there is money. We'll figure it out eventually, but there's no answer right now.
Einen Lösungsansatz bringt Larry Vaughn:

Low cost ads that play on cable channels for relatively low ad rates. I don't see why newspaper people can't do the same thing. Journalist might not want to do this type of work, but it's not much different from shooting an occasional wedding to help make the bill payments.
Ähnlich sieht dies David Berman, der möglichst bald seinen Fotografen-Job bei einer Zeitung hinschmeissen will.

Have a look at 'TurnHere.com' it's not going to win me a Pulitzer but it will get me out.

Ist dies nun unethisch? Gar Verrat an der eigenen Profession?

Für Chuck Fadely ist dies vielmehr ein Zwischenzustand.

We're at the transition stage of the industry - the content is being created, but the money hasn't followed yet.  We'll get there eventually (please, please, please) but for now we're doing what it takes to put bread on the table.  I'd still rather work at a newspaper than drive a cab - but for now, the emotional commitment to the job is about the same.

Hoffen wir nur, dass der Zwischenzustand kein Dauerzustand wird.

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Veröffentlicht March 17, 2010
 
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